Partnership with DGR

ELF is proud to be an official sponsor of The Distinguished Gentleman’s Ride (DGR), which brought in 2018 more than 115 000 “Gentlefolk” on classic and vintage styled motorcycles, riding in 648 cities in over 100 countries across the globe.

What is DGR?

The Distinguished Gentleman’s Ride was founded in 2012 in Sydney by Mark Hawwa, a motorcycle passionate. He decided to create a themed ride that would be a great way to combat the often-negative stereotype of men on motorcycles, whilst connecting niche motorcycle communities together. He had the idea when he saw a photo of actor Jon Hamm (Mad Men's Don Draper) astride a classic bike and wearing his finest suit.

To do so, the idea came up to organize once in the year an event where people could celebrate the art of being dapper and classic custom motorcycles. A few years later, the association decided to use the opportunity of having a growing audience to give an ethical sense to this recreational ride by raising funds and partnering with The Movember Foundation (active in the fight of cancer and mental health issues). In 2018, the proceeds from The Distinguished Gentleman’s Ride provided more than $6 million for these causes.

How does it work?

Women and Men riding all types of classic and vintage motorcycles may enter the 2021 DGR, including the Café Racer, Brat Styled, Chopper, Scrambler and Classic Scooter. For riders, the dress code is “dashing and dapper”. After a registration on gentlemansride.com, select the city to ride in and choose the team you want to raise funds for. These are the few steps to follow in order to become a Distinguished Gentleman Rider.

As a premium lubricants brand, ELF decided to join the ride where riders are more than welcome to enjoy the experience globally by raising money for the ELF Fundraising Team.

ELF & DGR

Committed to meeting the needs of all motorcycle riders, ELF is an iconic brand with a legendary history, standing out to bring passion and emotion in riders’ daily life. With this philosophy in mind, ELF highlights an exclusive range of lubricants, especially formulated for motorcycles and scooters: ELF MOTO. With an unparalleled heritage ELF Lubricants shares your passion for motorcycles and provides every rider with confidence and an enhanced road riding experience.

With our range of ELF lubricants we support everything that’s worth promoting our values and quality of our products. The Distinguished Gentleman’s Ride is a high-standing event that attracts tens of thousands of passionate. For us, it offers an excellent opportunity to be close to our customers through an event that celebrates riding enthusiasm and the love of mechanics.

Mathieu Soulas Vice President Lubricants

We are particularly delighted and proud that a brand like ELF will be our partner for The Distinguished Gentleman’s Ride.

Mark Hawwa DGR founder

Co-branded merchandises

As part of its quality and excellence history, ELF launched also in 2019 a merchandizing division where textiles products such as polos, jackets or caps are sold. 100% French made and local, these articles are meant to offer a wide range of high quality products to demanding customers.

The new ELF x DGR partnership was a good reason to carry on this way and has thus, started a new line of products including a key ring, a newsboy cap and a limited edition of mid season jackets (the serial number of the jacket is written inside!). For more information on this, do not hesitate to go on www.myelfstore.com.

In addition, ELF will offer a range of apparel and accessories for sale that echo the brand’s history, in collaboration with The Distinguished Gentleman’s Ride. A portion of the proceeds will be donated to the association and The Movember Foundation.